Esports
School of Sport, Tourism and Hospitality Management
Develop an understanding of business and management elements of esports. The 12-credit, online undergraduate certificate program explores the growing esports industry and how organizations, participants and spectators coordinate communities and events, consume content, and interact with entertainment products and the environment. Students discuss topics such as athlete well-being, endorsements and sponsorships, governance, human resources, legal issues, marketing and merchandise, social media, and technology.
Event and Entertainment Management
School of Sport, Tourism and Hospitality Management
Bolster your event planning skills and prepare for a future in the industry. Study with industry experts who have decades of experience in areas ranging from corporate learning events to major music festivals and nonprofit benefits. Externships provide the opportunity to gain hands-on experience and apply what you’ve learned in the classroom.
Available as a minor
Students interested in leadership positions within the global event and entertainment industry may wish to pursue a Minor in Event and Entertainment Management. Using theoretical and practical knowledge alongside learned management skills, this 18-credit minor can be completed in three semesters. You’ll learn to lead events such as digital media conferences, fairs, festivals, historical, cultural and educational exhibits, live performances, trade shows, and weddings. Students will acquire a foundation in the industry that will allow them to apply critical thinking and problem-solving skills to event management situations they may encounter in their professional careers.
Sport Management
School of Sport, Tourism and Hospitality Management
Gain exposure to the fast-paced industries of sports, recreation and leisure while shoring up your foundational business knowledge. Core courses cover issues in athletic administration and management while electives allow you to hone in on an area of interest, including marketing management and media and communications.
Sport Marketing
School of Sport, Tourism and Hospitality Management
Learn to succeed in the quickly evolving environment of sales, marketing and communications within the sports industry. Focus on topics like consumer behavior and event sponsorship through electives.
Tourism and Hospitality Management
School of Sport, Tourism and Hospitality Management
Gain the skills to succeed in the hospitality and tourism industries. Combine foundational business principles with destination-specific knowledge and key concepts to facilitate advancement within hospitality operations, food and beverage industries, gaming and casino management, and event leadership.