Program Requirements
General Program Requirements:
Number of Credits Required Beyond the Baccalaureate: 36
Required Courses:
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| SRM 5201 | Sport Finance | 3 |
| SRM 5202 | Sport Economics | 3 |
| SRM 5212 | Legal Issues in Sport and Recreation | 3 |
| SRM 5215 | Sport Marketing | 3 |
| SRM 5216 | Strategic Management in Sport and Recreation | 3 |
| SRM 5218 | Equity, Inclusion, and Ethics in Sport Business | 3 |
| STHM 5111 | Applied Research | 3 |
| Electives | ||
| Select courses from the following totaling 9-12 credits: 1 | 9-12 | |
| Athletics Administration Concentration | ||
SRM 5217 | Sport Facility Management | |
SRM 5225 | Sport Sponsorship and Sales | |
SRM 5231 | Compliance in Intercollegiate Athletics | |
SRM 5232 | Fundraising and Development | |
SRM 5233 | Governance and Policy in Intercollegiate Athletics | |
SRM 5234 | Student-Athlete Affairs in Intercollegiate Athletics | |
Any SRM or STHM Elective 2 | ||
| Recreation and Event Management Concentration | ||
SRM 5217 | Sport Facility Management | |
SRM 5232 | Fundraising and Development | |
SRM 5235 | The Business of Recreation | |
SRM 5241 | Evaluation of Programs and Events | |
SRM 5242 | Business of Non-Profit Organizations | |
SRM 5243 | Event Management | |
SRM 5252 | Sport for Development | |
Any SRM or STHM Elective 2 | ||
| Sport Analytics Concentration | ||
SRM 5251 | Introduction to Sport Analytics | |
SRM 5253 | Applied Sport Analytics | |
SRM 5254 | Advanced Sport Data Analysis and Visualization | |
SRM 5256 | Professional Portfolio in Sport Analytics | |
Any SRM or STHM Elective 2 | ||
| Sport Marketing and Promotions Concentration | ||
SRM 5225 | Sport Sponsorship and Sales | |
SRM 5226 | Consumer Behavior in Sport and Recreation | |
SRM 5227 | Sport Media and Communication | |
Any SRM or STHM Elective 2 | ||
| Capstone Course | ||
| Select courses from the following totaling 3-6 credits: 3 | 6-3 | |
SRM 5285 | Graduate Internship in Sport and Recreation | |
STHM 9995 | Master's Project | |
STHM 9996 | Master's Thesis | |
| Total Credit Hours | 36 | |
- 1
Students electing to earn an optional concentration must complete 12 credits in any combination from the concentration courses identified for that concentration. To have a concentration designated on their transcript, students must declare the concentration with the Manager of Graduate Student Services.
- 2
Any SRM or STHM course at the 5000 level or higher is considered an elective.
- 3
Students who choose to take 6 credits of capstone courses take 9 credits of electives. Students who take 3 credits of capstone courses are required to complete 12 credits of electives.
Culminating Event:
Capstone Course:
Students select a capstone course to complete the MS in Sport Business. As best fits their individualized program, they choose from SRM 5285 Graduate Internship in Sport and Recreation, STHM 9995 Master's Project and STHM 9996 Master's Thesis:
- SRM 5285 utilizes a field placement with emphasis on acquisition and application of practical skills. The student completes a total of 180 contact hours in cooperation with an agency and under supervision of both the University internship coordinator and the agency-designated supervisor.
- STHM 9995 is an option for students who do not need to undertake an internship. Students currently working in the field who seek a master’s degree to gain a promotion should not be required to find additional work outside their active employment to complete an internship. Instead, such students can complete a project related to their specific field of interest.
- STHM 9996 is also offered as an option for any student who may opt to write a thesis, for example, in anticipation of pursuit of a doctoral degree.