These requirements are for students who matriculated in academic year 2023-2024. Students who matriculated prior to fall 2023 should refer to the Archives to view the requirements for their Bulletin year.
Summary of Requirements
University Requirements
All new students are required to complete the university's General Education (GenEd) curriculum.
Note that students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University requirements current at the time of re-enrollment.
College Requirements
Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. Marketing students must attain an overall GPA of 2.0 and a 2.0 GPA in the major to graduate.
Major Requirements
Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.
Requirements of the Marketing Major
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | ||
| MKTG 3509 | Customer Data Analytics | 3 |
| MKTG 3511 | Marketing Research | 3 |
| MKTG 3596 | Consumer and Buyer Behavior | 3 |
| MKTG 4501 | Marketing Strategy 1 | 3 |
| Marketing Electives | ||
| Select two of the following: | 6 | |
MKTG 3501 | Integrated Marketing Communications | |
MKTG 3504 | Professional Selling and Sales Management | |
MKTG 3506 | Retail Management | |
MKTG 3508 | Digital Marketing | |
MKTG 3513 | Service Marketing | |
MKTG 3514 | Sustainable Consumer Centric Innovation | |
MKTG 3580 | Special Topics - Marketing | |
MKTG 3581 | Marketing Internship/Co-Operative Experience 2 | |
MKTG 3582 | Independent Study 2 | |
| Total Credit Hours | 18 | |
- 1
This major capstone is taken in the final semester and all prerequisites must be met.
- 2
MKTG 3581 and MKTG 3582 are not offered every semester and offered at the discretion of the department. Permission of department required. Contact the Department's Deputy Chair for information.
Note: Some courses listed above have minimum grade requirements. Click the course for details.
Recommended Electives for Industry Focused Course Sequences
Consumer Insights
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3501 | Integrated Marketing Communications | 3 |
| or MKTG 3513 | Service Marketing | |
| MKTG 3508 | Digital Marketing | 3 |
Sales Force Effectiveness
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3501 | Integrated Marketing Communications | 3 |
| or MKTG 3508 | Digital Marketing | |
| MKTG 3504 | Professional Selling and Sales Management | 3 |
Retail Management
| Code | Title | Credit Hours |
|---|---|---|
| MKTG 3508 | Digital Marketing | 3 |
| or MKTG 3514 | Sustainable Consumer Centric Innovation | |
| MKTG 3506 | Retail Management | 3 |